DIRECTV Más launches ‘Somos’ campaign.

DIRECTV Más, DIRECTV’s Spanish- and English-language programming service, and Maridalia have turned their popular jingle, “Somos,” into a song of inspiration. The new campaign, already taking Miami by storm, seeks to inspire and unite the Hispanic community across the United States.

Since its inception, DIRECTV Más has set a goal of being a part of the fabric of all U.S. Hispanic households by transporting its viewers to their homelands through the most extensive programming lineup from Latin America.

“We are looking forward to tonight and Maridalia’s live debut of ‘Somos.’ It is such a meaningful and inspirational song; one that touches at the very heart of all who arrive and live here, searching for their piece of the American dream,” said John de Armas, vice president for WorldDirect. “Judging by the reaction from our media partners and dealers all across the country, the campaign has truly touched a chord with Hispanics everywhere.”

Maridalia Hernández teamed up with Juan Luis Guerra, in 1983, to assemble the successful bachata-merengue outfit 4:40. Now, she is partnering with DIRECTV Más as spokesperson for its new advertising campaign, “Somos”. The “Somos” campaign is designed to fuel the emotion and evoke the passion for all Hispanics to succeed. The message of the campaign is that DIRECTV Más, more than any other service provider, gives Hispanics a direct connection to their homeland and, offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m. in Miami’s famous, “La Bodeguita de Miami.” Maridalia’s showcase will also include the debut of her new single from her upcoming album. For press credentials for either event, please contact the press contacts below.