Fitzgerald joins GlobalHue as Executive Vice President – Media Director.

GlobalHue announced that Robert Fitzgerald will join the company as Executive Vice President – Media Director, replacing Tracy Decker, who recently left the agency.

“Fitzgerald brings an added depth and breadth of international experience that places him ahead of the curve,” said Don Coleman, Chairman and CEO of GlobalHue. “We believe his expertise will have an impact on our agency and our clients, who are rapidly growing and expanding in international markets. His knowledge will only enhance our extremely strong senior staff.”

He joins GlobalHue from Initiative after working in the United Kingdom, Poland, Japan and China. His first foray in the United States was in 2006 when he was Head of Strategy, Planning and Insight at the Initiative agency. Prior to that, Fitzgerald worked at IPG in Tokyo as the Regional Communication Strategy Director, serving as the lead on the Initiative/Unilever relationship across all Asian Pacific markets. He also worked with Zenith Media and OMD, both in China, as well as Lowe Howard-Spink & CIA in the United Kingdom.