V-me announces parenting programming hosted by Thalia.
April 20, 2009
V-me announced a new, short-form parenting series hosted by Latina superstar, Thalia for its 2009-2010 upfront. Las aventuras de eebee, created by Every Baby Company, engages viewers and their babies in rich play experiences and is a natural complement to V-me’s Peabody award – winning parenting program, Los Ninos en su Casa.
“With the best preschool block on Spanish TV and our daily parenting offer, V-me is a real destination for mothers, caregivers and young children, and the perfect environment for this engaging content,” said Frank Donaldson, SVP and director advertising sales. “Adding the award winning program eebee’s adventures with a personality like Thalia into the mix, makes the offer even more compelling, for viewers as well as sponsors.”
Las aventuras de eebee, features superstar mom Thalia as she interacts with eebee – “the baby’s baby” – in entertaining vignettes that help parents of infants aged 6 months and up transform everyday moments into learning that lasts. Activities based on the latest early child development research provide enriched play experiences for parent and baby alike.
“We are very excited to introduce eebee to the Latino community and join the positive, fun and educational environment V-me creates for parents and young children everyday,” said Stephen Gass, co-founder and president of Every Baby Company.