Nestlé launches Delicias Paletas and Helados.

The Nestlé brand has introduced a new line of scoopable frozen dairy dessert and refreshing fruit bars, Nestlé Delicias Paletas and Helados.

Nestlé Delicias tapped San Antonio-based advertising agency Bromley Communications to develop the marketing campaign that highlights the unique, hypnotic power of the flavors. The new Nestlé Delicias launch will be supported by out of home advertising and a national TV campaign on the Univision network, beginning May 18 through August 30. The TV day-part mix primarily includes daytime, fringe and primetime, as well as some early morning and early news.

VPE Public Relations in South Pasadena, CA is helping with the brand’s public relations efforts, including national media relations and localized sampling efforts that coincide with sampling at Hispanic festivals across the country.

At large Hispanic festivals like New York’s 116th Street Festival and Chicago’s Fiesta del Sol, the Nestlé Delicias brand will be featured in the Cocinando con Nestlé booth with charismatic chef Lorena García hosting demos and preparing refreshing recipes with a variety of Delicias products.

“Generations of ice cream fans have grown up with iconic Nestlé ice cream desserts and snacks,” said Nestlé Delicias brand manager, Gretchen Koch. “Nestlé’s exciting new Delicias offering, featuring a variety of authentic Latin flavors with pieces of real fruit, will delight taste buds of all ages.”

Nestlé Delicias paletas are available in seven tropical, exotic flavors, among them Mango, Coconut, Pineapple, and Tamarind.