Goya Foods partners with Madison Square Garden Entertainment for 2009 Latino Concert Series.

Goya Foods has announced a partnership with Madison Square Garden Entertainment for the 2009 Latino Concert Series. Goya’s sponsorship officially began with Marc Anthony’s sold-out Valentine’s Day concert and future concerts will include top Latin American recording artists such as Gilberto Santa Rosa, Victor Manuelle, Ricardo Arjona, Marco Antonio Solis and Pepe Aguilar, among others.

“Both Goya and Madison Square Garden are iconic symbols of New York City,” says Joseph Perez, Senior Vice President at Goya Foods. “Food and music both play a significant role in the Latino culture, so we are happy to be a part of this concert series that is bringing the best of our talent to our consumers.”

“MSG Entertainment is proud to partner with Goya Foods in sponsoring the ‘2009 Latino Concert Series’ at Madison Square Garden,” says Lew Sherr, SVP of Marketing Partnerships for MSGE. “As with all of our partners, Goya will be able to showcase their brand on a variety of platforms, truly maximizing their exposure, while also aligning themselves with one of the world’s most renowned venues.”