Estrella TV adds San Francisco, Oakland, San Jose & Sacramento markets.

Liberman Broadcasting, Inc. (LBI Media) announced that it has entered into an affiliate agreement with Titan Broadcasting to make KTNC-TV 42 a primary channel affiliate of LBI‘s Estrella TV.

The addition of these markets to Estrella TV’s growing list of affiliates further builds on the network’s leadership position in California, which has the nation’s largest Hispanic population, and where the Company already owns top rated television stations in Los Angeles (KRCA Channel 62) and San Diego (KSDX Channel 29).

“We continue to make significant strides in expanding Estrella TV into the top Hispanic markets in the country, and to secure a leading position on a primary channel in the ninth and eleventh largest markets speaks to our commitment of reaching 70 percent of households when we launch next quarter,” said Lenard Liberman, Executive Vice President, LBI Media. “Teaming up with Titan Broadcasting gives both companies an opportunity to capitalize on the success and strong ratings gains of Estrella TV, which consistently ranks No. 1 and No. 2 in all of its markets. We are confident Estrella TV viewers will gravitate to our programming on KTNC-TV 42 the same way they’ve helped us capture market share in other markets.”

“Partnering with LBI to bring Estrella TV into San Francisco, Oakland, San Jose, Sacramento, Stockton and Modesto gives LBI great coverage of Northern California. It also puts Titan in a position to effectively compete for viewers and establishes a profile with advertisers who are actively targeting the country’s growing Hispanic audience,” said Bert Ellis, President of Titan Broadcasting. “To have access to quality, ratings-proven content that is originally produced from day-one of our partnership and the backing of LBI’s national sales organization is a terrific proposition for KTNC viewers and advertisers.”

This affiliate agreement follows several recent deals expanding Estrella TV into new markets. In April, LBI Media entered into an affiliate agreement with Sunbeam Television for WSVN, a Fox-affiliated television station licensed to serve the Miami-Fort Lauderdale market, which solidified Estrella TV’s presence in the top five Hispanic markets in the country. The Company also struck an affiliate partnership with Communications Corporation of America for four markets in Texas in February: Brownsville – McAllen (KVEO), El Paso (KTSM), Waco (KWKT) and Tyler – Longview (KETK). And, in March, LBI announced its purchase of WASA, a Port Jervis, N.J.-based television station licensed to serve the New York Metropolitan area.