Bimbo helps Consumers call home on Mother’s Day.

Bimbo USA announced a unique promotion that will give consumers the opportunity to call home. Beginning last week, a free 5-minute pre-paid phone card is available in three varieties of the Bimbo Pound Cake favorites to inspire and assist consumers in calling mom on the upcoming Mother’s Day holiday.

“Family is an integral part of our Hispanic community, and at the heart of many of those families is a loving and wonderful mother,” said Juan Miguel Esaa, brand manager for Bimbo USA. “This Mother’s Day, we are excited to give our loyal consumers the opportunity to call their mother anywhere in the United States, Mexico or Latin America*.”

“As a family-oriented brand, this Mother’s Day we hope to bring families a little bit closer,” continued Esaa. “Many of our consumers have family members that are living in different cities throughout the Unites States and Latin America, and we are honored to give them this chance to reconnect. Mothers are a cornerstone of the Hispanic community and this is our time to give back to show them how much they mean to us. We understand that budgets are tight, but by offering these products at a special promotional price, we hope our loyal consumers will appreciate enjoying their favorite Bimbo pound cakes while receiving a free calling card.”