Nobox unveils The Nobrainer.

Nobox Marketing Group is diversifying its client offerings with a slate of new branded products and services. The first one to launch is the Nobox Nobrainer, a results-based Pay-for-Performance incentive which shifts part of the expense burden of interactive marketing campaigns from the client to the agency.

“We’re such firm believers in combining a smart, strategic and creative solution with technology to deliver results that we’re willing to partner with our clients to share the risk and costs associated with online marketing, and to be compensated based on performance”, noted Nobox President Jayson Fittipaldi. “Although our creative and development work has earned us a solid reputation for leadership and innovation, a new portfolio of global accounts and steady business growth, we’ve nonetheless adapted our business model to better support our clients with new product offerings which affirm our commitment to helping them successfully navigate today’s complex business environment”.

The Nobox Nobrainer consists of six steps: Discovery, Analysis, Recommendation, Implementation, Optimization and Shared Success. Aside from reversing the traditional marketing value proposition and placing the onus on the agency by lowering upfront costs and creating a performing campaign that ties their compensation to meeting and/or exceeding goals, Nobox is also integrating its enhanced service offerings into the mix with search engine marketing, web/viral videos, social media, branded content, website experience, usability testing, application development and mobile marketing.

”We invite small and large businesses alike to undertake our small risk / large reward assessment and let us know about the challenges they face in integrating the internet and technology into their marketing mix”, says Fittipaldi. “We offer them solutions and big benefit possibilities; it really is… a no-brainer”.