Mazzanti to spearhead marketing activities for starMedia in LatAM & the US.

starMedia announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.

Mazzanti will be responsible for overseeing all starMedia’s marketing activities including market research, branding, public relations, product and campaign launches. The appointment marks further growth for starMedia, as the company continues its investment following the recent openings of new offices in Colombia, Chile and Argentina.

“I’m thrilled to join starMedia, where I will have the challenge to lead a growing marketing team that will allow us not only accelerate the pace of the activities, reinforcing starMedia’s leadership, but also to better serve both our audience and advertisers through one of the best online platforms in the region”, said Mazzanti.

Mazzanti has worked in the technology, internet, and telecommunications fields throughout Latin America for more than 15 years. Before joining Yahoo! in 2005, he owned a broadband company in Mexico. Prior to that he held senior marketing positions at Diveo Mexico, an outsourcing provider for mission critical IT systems, OptiGlobe Mexico, a Data Center services company in Latin America, Iridium South America and SkyTel Argentina.