Kraft Singles Brand selects Lopez Negrete Communications as Hispanic AOR.

Kraft Foods, Inc. has selected Houston-based Lopez Negrete Communications as Hispanic agency of record for its Kraft Singles brand.

“The Kraft Singles brand is very happy to bring Lopez Negrete on board as a partner in developing consumer strategies, integrated marketing plans, and communications for the U.S. Hispanic consumer. The Hispanic consumer is very important to Kraft Singles today, and represents a key opportunity for growth in the future. We are very impressed with Lopez Negrete’s depth of understanding of the consumer, the quality of their staff, and the length and success of their relationships with their clients. We look forward to working with them to develop and execute best-in-class plans for 2009 and beyond,” said Clayton Wai-Poi, Kraft Foods Senior Brand Manager.

As Hispanic agency of record, Lopez Negrete Communications will be responsible for the strategic and creative development for its Kraft Singles brand.

“We are elated to have been chosen as Hispanic agency of record by Kraft on the Singles business. Kraft is, without doubt, one of the most beloved and trusted food brands among Latinos domestically and abroad,” said Alex López Negrete, President/CEO and Chief Creative Officer of Lopez Negrete Communications. “This is a great moment for Kraft to become active once again in marketing to Latinos. In today’s economic climate, Hispanic families are looking for ways to continue embracing the quality brands they trust, putting quality meals on the table, and satisfying their family’s needs more than ever before. This is where Kraft Singles can win. We look forward to putting our 24+ years of food and grocery experience to work for them and Hispanic families alike.”

The Lopez Negrete team leading the Kraft Foods account is Chief Creative Officer Alex López Negrete; Executive Group Account Director Randy Stockdale; Group Account Director Rolando Salinas; Creative Director Manuel Villegas; and Associate Creative Director Olga Reyes.