Forethought Marketing launches.

Suzanne Sarsfield has established Forethought Marketing, a new company and a new business concept that assists clients in weathering the tough economic climate without sacrificing market savvy. Forethought Marketing will provide services to help clients achieve their marketing goals and prepare for the rapidly changing future of brand development and brand management.

“The recent economic downturn has forced business owners to take stock of their spending and analyze where their marketing dollars are being allocated,” says Suzanne Sarsfield, CEO of Forethought Marketing. “We are targeting businesses that need assistance in laying out a successful and effective marketing plan regardless of whether or not they have an internal team. We’re an open book and are offering our experience and expertise to the business community.”

Clients will be able to take advantage of three different levels of service: the first, Mindscape, will consist of a tiered marketing plan development program appropriately titled, Piece of Mind, Brain Power and Brain Explosion. Next, the firm will be offering Mastermind services, which includes creative business concept development where deliverables include creative concepts for dealer/employee incentives, management of trade shows and events and product/service launches as well as ideas for generating incremental revenue through new product/services/business ventures. Finally, there is Minding Your Business that focuses on marketing functions, which includes the marketing plan management, creative concept execution, and getting the job done without incurring large overhead costs.

“Everyone needs a marketing plan,” says Sarsfield. “My goal is to offer our clients big ideas with an easily executable roadmap.”