Univision’s audience grows & English-Language Networks decline.

With the March 2009 Sweep period coming to an end, the Univision Television Network has once again bucked the trend of viewer erosion, reporting an audience growth of +5% among Adults 18-49 with over 2 million viewers – and that’s among all viewers, not just Hispanics. In comparison, the average audience of ABC, CBS, NBC, FOX and CW declined by -3% among Adults 18-49 versus the February 2008 Sweep period.

According to Nielsen’s National People Meter (NPM), Univision ranked as the #4 broadcast network in primetime among Adults 18-34 (1,186,000) and Persons 12-34 (1,392,000), beating NBC and CW. During this very competitive sweep period, Univision also maintained its position as the nation’s 5th broadcast network among Total Viewers 2+ (3,975,000 ) and Adults 18-49 (2,141,000), beating CW.

“We are extremely proud of our continued success and the consistent audience growth experienced by our network,” said Alina Falcón, executive vice president and operating manager of the Univision Network. “Our connection with viewers and their loyalty to our brand clearly set us aside from competitors, making Univision the perfect platform for marketers to reach this coveted audience.”

Additional Network Highlights

* Univision out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) on nearly three out of four nights (74% of the time or 20 out of 27 nights so far) since the start of the sweep period among Adults 18-34

* Univision also out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) on one out of two nights (56% of the time or 15 out of 27 nights so far) since the start of the sweep period among Adults 18-49

* Univision was one of the youngest broadcast networks in primetime with an estimated median age of 36 (ABC:51, CBS:54, NBC:49, FOX:45, CW:38)

* Versus Telemundo, Univision averaged three times more Total Viewers 2+, Adults 18-34, Adults 18-49, Persons 12-34 and Teens 12-17 in broadcast prime

Programming Highlights

* Univision’s 8pm novela “Cuidado Con El Angel”(Don’t Mess with the Angel) out-delivered several English-language broadcast network TV primetime shows among Adults 18-34 including:

— ABC’s “Better Off Ted,” “In The Motherhood,” “Life On Mars,” “Samantha Who?,” “Scrubs,” “Ugly Betty” and the premiere of “Cupid”

— CBS’ “Cold Case,” “Eleventh Hour,” “Flashpoint,” “Ghost Whisperer,” “NCIS,” “Numb3rs,” “The Unit” and “Without a Trace”

— NBC’s “Chuck,” “Friday Night Lights,” “Kings,” “Law and Order,” “Life,” “Medium” and “My Name Is Earl”

— FOX’s “Dollhouse” and “Terminator: The Sarah Connor Chronicles”

* Univision’s 9pm novela “Mañana Es Para Siempre” (Tomorrow is Forever) delivered more Adult 18-34 viewers than the following English-language broadcast network TV primetime shows:

— ABC’s “Better Off Ted,” “Castle,” “In The Motherhood,” “Life on Mars,” “Samantha Who?,” “Scrubs,” “Ugly Betty” and the premiere of “Cupid”

— CBS’ “Cold Case,” “Criminal Minds,” “CSI: NY,” “Eleventh Hour,” “Flashpoint,” “Ghost Whisperer,” “The Mentalist,” “NCIS,” “Numb3rs,” “Rules of Engagement,” “Survivor: Tocantins,” “The Unit” and “Without a Trace”

— NBC’s “Chuck,” “Friday Night Lights,” “Heroes,” “Kings,” “Law and Order,” “Life,” “Medium” and “My Name Is Earl”

— FOX’s “Bones,” “Dollhouse” and “Terminator: The Sarah Connor Chronicles”

* The 21st edition of “Premio Lo Nuestro a la Música Latina” Awards reached a record 12.4 million viewers overall

— The broadcast averaged 6.6 million Total Viewers 2+ and 3.8 million Adults 18-49, the most-viewed telecast in the program’s history among both demographics

— “Premio Lo Nuestro” 2009 made Univision the #3 network for the night, beating CBS, NBC and CW among Adults 18-34 with 2.2 million viewers and Persons 12-34 with 2.6 million viewers

— Univision’s “Premio Lo Nuestro” 2009 also had more Hispanic Total Viewers 2+ and Adults 18-49 than the combined audiences of the latest editions of the Academy Awards, Golden Globes, Emmy Awards and MTV Video Music Awards

* Univision’s reality competition “Nuestra Belleza Latina” (“Our Latin Beauty;” Sundays, 8pm ET/PT; 7pm Central):

— Attracted 3.8 million Total Viewers 2+, 2.1 million Adults 18-49 and 1.2 million Adults 18-34 during the sweep period

— Helped Univision increase its normal Sunday 8pm-10pm time period performance by double-digit percentage increases versus the February 2008 Sweep period among all demographics: Total Viewers 2+ (+55%), Adults 18-34 (+47%), Adults 18-49 (+59%), Men 18-34 (+27%), Women 18-34 (+69%), Men 18-49 (+40%) and Women 18-49 (+78%), Teens 12-17 (+14%) and Persons 12-34 (+41%)

Source: The Nielsen Company, NPM March 2009 Sweep-to-date (03/05/2009-03/30/2009), Tuesday 03/31/2009 based on NPM Fast Affiliates, February 2008 Sweep (01/31/2008-02/27/2008). Premio Lo Nuestro 2009 (03/26/2009) P2+ Reach based on a 6+ minute qualified audience. Super Bowl XLII (02/03/08) excluded from FOX February 2008 Sweep Average Broadcast primetime defined as M-Sat 8p-11p, Sun 7p-11p Live+SD.

Local Market Highlights

* Univision’s Los Angeles flagship station KMEX again took the #1 spot as the most-watched station in the country, regardless of language, sign-on to sign-off and in primetime among Adults 18-49

* Univision stations ranked #1 in primetime in the following markets:

— Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

— Adults 18-49: Los Angeles, Miami, Houston and Phoenix

— Women 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

— Women 18-49: Los Angeles, Miami, Houston and Dallas (tie)

— Men 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago (tie), Phoenix and Sacramento

— Men 18-49: Los Angeles, Miami, Houston and Phoenix

— Persons 12-34: Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento

— Kids 2-11: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

* Univision stations continue to grow their primetime viewership over last February among Total Viewers 2+ in Los Angeles (+15%), New York (+24%), Chicago (+36%), Phoenix (+4%) and San Francisco (+18%); among Adults 18-49 in Los Angeles (+5%), New York (+20%) and Chicago (+50%); and among Households in Los Angeles (+21%), New York (+41%), Chicago (+36%), San Antonio (+16%) and Phoenix (+9%)

* “Premio Lo Nuestro” 2009 was the #1 show in primetime among all stations, regardless of language, during the March Sweep in the following markets:

— Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas and Sacramento

— Adults 18-49, Women 18-34, Men 18-49: Los Angeles, Miami and Houston

— Women 18-49: Los Angeles (tie), Miami and Houston

— Men 18-34: Los Angeles, Miami, Houston and Sacramento

— Persons 12-34: Los Angeles, Miami, Houston, Dallas and Sacramento

Total Day Highlights

* Univision stations ranked #1 in total day in the following markets:

— Adults 18-34: Los Angeles, New York (tie), Miami, Houston, Dallas, Chicago (tie), Phoenix and Sacramento

— Adults 18-49: Los Angeles, Miami, Houston, Dallas (tie) and Phoenix

— Women 18-34: Los Angeles, Miami (tie), Houston, Dallas, Phoenix and Sacramento

— Women 18-49: Los Angeles, Miami, Houston, Dallas and Phoenix

— Men 18-34: Los Angeles, New York (tie), Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

— Men 18-49: Los Angeles, Miami, Houston, Dallas (tie) and Phoenix

— Persons 12-34: Los Angeles, Miami (tie), Houston, Dallas, Chicago (tie), Phoenix and Sacramento

— Kids 2-11: Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

Local News Highlights

* Univision stations delivered the #1 6pm (5pm Central) Early Local News, regardless of language, in the following markets:

— Adults 18-34: Los Angeles, New York, Miami (tie), Houston, Dallas, Chicago, Phoenix and Sacramento

— Adults 18-49: Los Angeles, New York, Houston, Dallas, Phoenix and San Francisco

— Adults 25-54: Los Angeles, Dallas and Phoenix

* Univision stations delivered the #1 11pm (10pm Central) Late Local News, regardless of language, in the following markets:

— Adults 18-34: Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento

— Adults 18-49: Los Angeles, Houston, Dallas and Phoenix

— Adults 25-54: Los Angeles, Houston and Phoenix

* Univision’s early evening local newscast averaged higher viewership than ABC, CBS and NBC’s local newscasts combined among Adults 18-34, regardless of language, in Los Angeles, Houston, Dallas and Phoenix

Source: Nielsen Station Index, Live Only preliminary data, 03/05/2009-03/31/2009, 01/31/2008-02/27/2008. #1 station in the US ranking based on average impressions, Sign-on/Sign-off Mon-Sun 6am-2am and Primetime (ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT). Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT. Late Local News is defined as newscasts with 11pm ET/PT start time; 10pm CT (includes regular newscasts only).