Faura to head Hispanic Market Consultants.

Juan Faura has been appointed Executive Vice President/Executive Director of Hispanic Market Consultants, a strategic research and consulting firm. Faura is the former President and CEO of noted Hispanic advertising agency Cultura. The agency was a part of the Omnicom network and was based in Dallas. Prior to founding Cultura Faura
was the Director of Global Strategy for Cheskin, a consulting firm based out of Redwood, California.

“I am pleased to be heading up a company that is so heavily invested in what I am and have always been most passionate about, marketing intelligence aimed at the US Hispanic market,” Faura said, adding that Hispanic Market Consultants will be a new model of consulting company providing intelligence on the US Hispanic market. “In the past companies involved in marketing to US Hispanic consumers have either been on the research end of the spectrum providing research findings only or strategic consumer insights only or on the executional side of the spectrum executing on advertising or marketing programs,” Faura stated.