Universal Music Latin Entertainment partners with AXIS Agency.
March 3, 2009
Universal Music Latin Entertainment (UMLE) has partnered with The Axis Agency to develop and implement targeted Hispanic marketing strategies as well as license UMG entertainment properties to companies looking to reach the growing and very lucrative U.S. Hispanic market.
“Major brands are beginning to notice the unlimited potential of sales to be gained from the untapped Hispanic market,” stated Gustavo Lopez, president of UMLE’s Fonovisa and Disa record labels.
“Bringing together our chart-topping roster of superstar artists and marketing muscle with Axis’ expertise in branding, we will win clients and keep them coming back,” stated Walter Kolm, president of Universal Music Latino and Machete Music.
