UNICEF and Casanova Pendrill partnered to bring the World Water Week message to the community.
February 24, 2009
The Casanova Pendrill agency developed the engagement concept, designed the water vending machine as well as the water bottles, and implemented the event at the park in New York City. They will be back at Union Square next weekend to close the week.
Thousands of people were exposed to the message, and the event was covered by several media outlets including NY1 News.
$1 gives fresh water to 40 kids in an under developed country.
