Telemundo launches Client Development Meetings to kick-off 2009-2010 Upronts.

Telemundo announced that it will kick-off its 2009-2010 Upfront season with a series of client development meetings with its major advertisers and partners this month in Miami.

“Our relentless commitment to our audience through relevant, original content has delivered a level of consistency and quality that has earned us tremendous credibility among viewers and clients alike,” said Don Browne, President, Telemundo. “We look forward to partnering once again with our advertisers at the early stages of the creative process to develop multi-platform solutions that will ignite the passion of our viewers towards their brands.”

“We work with our partners to help develop their 2010 Hispanic marketing efforts by delivering programs that will drive results,”said Jacqueline Hernández, Chief Operating Officer, Telemundo. “With Hispanics being the fastest growing segment of the population, we know the power of this market and want to continue to be the media company that builds brand connections. Recently, we announced our new solutions approach under the Telemundo Group, bringing together our diverse portfolio of touchpoints with our ability to develop branded entertainment and our extensive proprietary research capabilities. Like our advertisers, our consumers are at the core of everything we do.”

Earlier this year, Telemundo’s sales team met with over 30 of the top advertisers of the industry across the country to engage in preliminary discussions about the upcoming 2009-2010 Upfront. These meetings provided valuable information on what the advertising landscape looks like as well as initial feedback on the specific needs of advertisers and clients. As a result of these meetings, for the first time in Telemundo’s Upfront history, the network’s sales team will present customized solutions for each client at the development meetings. The network and its partners will then work together to fine tune the programs.

“We have listened to our partners and heard the challenges they are facing and we understand their need to deliver a maximum ROI,” added Michael Rodriguez, Senior Vice President, Sales and Marketing, Telemundo. “Telemundo’s ROI model is one that provides our clients with the latest data and metrics to best measure their consumers’ engagement level during customized integrations. The significant investments Telemundo has made in original programming and multiplatform marketing resources and research over the last few years have equipped us with the tools that our clients are looking for during this challenging economy. Thanks to our original content model we are in a unique position to connect our clients with their target consumer in the most efficient and most quantifiable way.”