V-me launches campaign for Farmers Insurance.

V-me will begin airing a special campaign for Farmers Insurance on March 18.

Preguntale a Farmers (Ask Farmers) shows typical consumers looking for answers about insurance companies, agents and types of coverage. The campaign was developed and produced for Farmers Insurance by V-me.

Preguntale a Farmers will air across the V-me schedule throughout 2009, supporting Farmers’ sponsorship of the nightly V-me Noticias and weekly current affairs magazine Paginas: The New York Times.

“V-me is committed to creating a real alternative in Hispanic TV, with world-class content and innovative solutions for innovative clients, ” said Frank Donaldson, SVP Sales, V-me. “Preguntale a Farmers showcases V-me’s creativity while presenting Farmers’ message to our unique and qualified audience.”

“We’re thrilled to partner with V-me in bringing Preguntale a Farmers to Spanish-speaking households across the nation,” said Luisa Acosta-Franco, assistant vice president, Diversity and Emerging Markets for Farmers. “We understand that Hispanic consumers are continuously looking for useful tips about insurance and this creative campaign will fill a much needed void.”