Recession Marketing practice launched by Ogilvy.

Ogilvy North America is launching a dedicated Recession Marketing Practice specifically created to answer the vital and urgent questions clients are asking with regards to how to “do more with less” in today’s recessionary marketplace.

Ogilvy has specifically designed a set of “21 Ogilvy Solutions” that deliver proven strategies and methods for maximizing the value and performance of clients’ marketing budgets. The demand for the practice surfaced early in the autumn of 2008 as Ogilvy’s leadership began meeting with clients who were anxiously looking for smart, measurable and cost effective marketing solutions that would support their businesses and brands in this difficult economy.

“The impact of today’s severe recession is far greater than those of the past. However, if there is a silver lining it is that we now have far more powerful measurement; analytics and digital solutions that enable us to deliver quick results with greater efficiency than the approaches that were available in past downturns,” noted Marc Fleishhacker, Managing Director of Ogilvy’s North American consulting business.

The 21 Ogilvy Solutions are all customizable based on specific client needs and offer strategies that focus on topics including: extracting more value from customer databases, further leveraging social media and free media, email and mobile optimization, reengineering loyalty programs, and stringent channel planning, as well as a myriad of fast and highly actionable strategies all focused on rapid assessment and quick delivery of solutions to the current economic crisis.

“Downturns have always proven to be opportunities to build brands and capture market share,” Fleishhacker notes. “Now more than ever, our clients need to monitor what their customers are doing, what they are thinking and how the competition is reacting. Then we develop clear, pragmatic plans to respond in a manner that continues to create value, is faster and more efficient.”