TeleFutura ratings success with premier of La Tijera.

TeleFutura’s new entertainment show, “La Tijera” (“The Scissors;” M-F 6pm ET/PT, 5pm Central) successfully cut-through the ratings competition, growing the network’s time period performance in key markets across the nation. In addition, with the premiere of “La Tijera” TeleFutura ranked as the #2 Spanish-language television station in New York, Chicago and San Antonio, among others, beating Telemundo in key demos.
 
“We created ‘La Tijera’ as part of our strategic vision to offer our viewers great programming alternatives in Spanish-language television,” said Bert Medina, senior vice president and operating manager, TeleFutura. “We are thrilled the audience gave this new show such a warm welcome.” 
 
Local Market Highlights:
 
·         TeleFutura ranked as the #2 Spanish-language television station at 6pm E/PT (5pm Central) with “La Tijera,” beating Telemundo, in the following markets:
 
o       Among Adults 18-49: New York (tie), Chicago, San Francisco, and Sacramento (tie)
o       Among Women 18-49: New York, Chicago, San Francisco, and Sacramento
o       Among Adults 18-34: Chicago, Phoenix (tie), San Francisco, and Sacramento
o       Among Women 18-34: New York, San Francisco, and Sacramento
o       Among Viewers 12-34: Chicago, Phoenix (tie), San Francisco, and Sacramento
o       Among Total Viewers 2+: Chicago, San Francisco (tie), and Sacramento (tie)
o       Among Households: Chicago, San Antonio, San Francisco, and Sacramento
 
·         Among Women 18-34 in New York, TeleFutura’s premiere of “La Tijera” attracted more viewers than Telemundo’s primetime programs such as “El Cartel,” “Sin Senos No Hay Paraíso,” “El Rostro de Analía,” “Doña Bárbara,” and “12 Corazones.”
 
·         TeleFutura’s premiere of “La Tijera” attracted more viewers than Telemundo’s primetime programs such as “Sin Senos No Hay Paraíso,” “Rostro de Analia,” “Doña Barbara,” and “12 Corazones” in Chicago among Adults 18-34, Adults 18-49 and Women 18-49.
 
·         During “La Tijera’s” time period, TeleFutura enjoyed significant ratings growth from its February viewership average in the following markets: 
 
o       Among Adults 18-34: New York (+67%), Chicago (+40%), Sacramento (+75%)
o       Among Adults 18-49: New York (+50%), Miami (+100%), Houston (+17%), Chicago (+25%), Sacramento (+100%)
o       Among Women 18-34: New York (+40%), Houston (+18%), Chicago (+167%), Sacramento (+150%)
o       Among Women 18-49: New York (+50%), Miami (+50%), Houston (+25%), Chicago (+40%), Sacramento (+200%)
o       Among Viewers 12-34: New York (+33%), Chicago (+25%), Sacramento (+67%)
o       Among Total Viewers 2+: New York (+25%), Miami (+67%)
o        Among Households: New York (+44%), Miami (+43%), Houston (+33%), San Antonio (+25%)
 
Source: Nielsen Station Index, live preliminary ratings, 03/02/2009 and 02/05-02/25/2009 (M-F 6-7pm E/PT, 5-6pm Central), 03/02/2009 (6-10pm E/PT, 5-9pm Central).