Allstate’s Proteccioneslajugada.com wins Best in Class.

Allstate’s Proteccioneslajugada.com website recently won is the Best In Class Interactive Media Award for Insurance. This award recognizes the highest standards of excellence in website design and development and is the highest honor bestowed by the IMA. Each year only a fraction of sites in the IMA competition earn this achievement.

Allstate’s Proteccion Es La Jugada website is a fully interactive soccer site that delivers Allstate’s protection message while showcasing the brand’s association with the Mexican National Team and goalie Guillermo “Memo” Ochoa.

The online experience features “Memo” who stands in position to protect against soccer balls that users click to navigate through the site. Each of the balls leads to different experiences and entertainment including Memo’s locker with exclusive pictures, interviews and behind the scene footage. Memo also invites on-line users to design their own ball and create personalized soccer chants while driving home Allstate’s protection message.