Univision’s Nuestra Belleza attracts 4M viewers.

The third season of Univision’s popular reality competition, “Nuestra Belleza Latina” (Our Latin Beauty; Sunday, March 1, 8pm – 10pm ET/PT; 7pm – 9pm Central) attracted nearly four million Total Viewers 2+. With the premiere of “Nuestra Belleza Latina”, the Spanish-language network took the #4 spot in the time period, beating CBS among Adults, Men and Women 18-34 as well as Persons 12-34.   
 
In addition, the third installment of “Nuestra Belleza Latina” significantly over-delivered both Season 1 and Season 2 premiere telecasts which aired Tuesday and Friday from 10pm-11pm, respectively, across all key demographics:
 
Additional Highlights for the Third Season Premiere of “Nuestra Belleza Latina”:
 
For the night from 7pm-11pm, Univision was the #4 broadcast network among Adults, Men, Women 18-34 and Persons 12-34

The program also delivered two times more Adults 18-34 viewers than CBS’s “60 Minutes” (715,000) and the special airing of the film, “Jesse Stone: Thin Ice” (561,000) 

Source:  The Nielsen Company, NPM Fast Affiliate Ratings (03/01/2009), NPM (01/26/2009-02/22/2009), Sunday 7pm-11pm.  The premiere telecasts for Nuestra Belleza Season 1 (Tue, 03/27/2007, 10pm-11pm) and Season 2 (Fri, 02/29/2008, 10pm-11pm) based on NPM.  Live+SD.  
 
Local Market Highlights:
 
Locally, Univision was the #1 station in the time period with the premiere of “Nuestra Belleza Latina” in the following markets: 

o       Among Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, and Phoenix
o       Among Women 18-34: Los Angeles, Miami, Houston, Chicago (tie), and Sacramento
o       Among Men 18-34: Los Angeles, Miami, and Phoenix
o       Among Adults 18-49, Women 18-49, Total Viewers 2+: Los Angeles and Miami
o       Among Viewers 12-34: Los Angeles, Miami, Houston, Dallas (tie), and Chicago
o       Among Kids 2-11: Los Angeles, Phoenix, and Sacramento
 
“Nuestra Belleza Latina” premiere was the #1 program of the day in the following markets: 

o       In Los Angeles among Adults 18-34, Adults 18-49, Viewers 12-34 and Kids 2-11 (tie), beating NBA Lakers basketball on ABC
o       In Miami among Adults 18-34, Adults 18-49, Men 18-34, Women 18-49, Viewers 12-34 and Total Viewers 2+ (tie)
 
Last night’s “Nuestra Belleza Latina” premiere was watched by more viewers than the season premiere of the latest “America’s Next Top Model” on CW (09/03/2008) in Los Angeles, Houston, Dallas, Chicago and Phoenix among Total Viewers 2+, Adults 18-34, Adults 18-49, Men 18-34 and Men 18-49 

Source:  Nielsen Station Index, live preliminary ratings, 03/01/2009 (8-10pm E/PT, 7-9pm Central), 09/03/2008 (8-10pm E/PT, 7-9pm Central).