Arbitron realigns executive staff in the hopes of becoming more user-friendly.

Arbitron Inc. announced a realignment of the company’s executive staff, designed to facilitate effective decision-making in the company’s rapidly evolving research and media marketplace.

The company is creating three new executive positions, reporting to Michael Skarzynski, President and Chief Executive Officer:

– Executive Vice President, Customer Solutions, responsible for survey research methods and product management as well as for developing improvements to existing services for the radio industry and new multimedia services for domestic and international markets;

– Executive Vice President, Strategy and Business Development, responsible for originating, executing and integrating business partnerships, acquisitions, joint ventures, licensing arrangements and strategic investments; and

– Executive Vice President, Chief Marketing Officer, responsible for marketing, communications and brand.

The company is actively recruiting for all three positions. All three position indicate creating new bridges to customers both on the agency and radio stations side.

As disclosed on February 25, 2009, the positions of two principal officers–President, Sales and Marketing and President, Technology, Research and Development–have been eliminated.

Pierre Bouvard, previously President, Sales and Marketing has been named to the new position of Executive Vice President, Sales.

Owen Charlebois, formerly President, Technology, Research and Development, has decided to leave Arbitron to pursue new opportunities. Owen will leave the company as of March 22, 2009.

As a monopoly in the radio ratings game, Arbitron might have been enlightened to the fact that vinegar does not always work with their relationships with clients.