Bernie’s TVs, Appliances & More! hires Bauzá & Associates Hispanic Marketing.

Bauzá & Associates announced it was hired by Bernie’s as its Hispanic marketing agency of record.

Bernie’s is New England’s largest independent retailer of TVs and Appliances with 15 stores in Connecticut, Massachusetts, and Rhode Island. Bernie’s was recently ranked nationally as the 28th largest Appliance and 82nd largest Electronics retailer in the United States. Bernie’s carries top brand name TVs, Appliances and Consumer Electronics. In addition Bernie’s carries Serta Bedding, Ashley Furniture, Weber Grills and more.

Bauzá & Associates will launch the chain’s first-ever Spanish-language integrated campaign aimed at increasing sales at Bernie’s retail locations in Connecticut and Massachusetts. 

“The Hispanic market represents and great potential for Bernie’s and we want to reach the market in a culturally-relevant manner that goes beyond translations,” said Bernie’s Director of Marketing Larry Piretti.  “We selected Bauzá & Associates because of their proven track record in helping companies grow their revenues and sales in the Hispanic market.”

“We are delighted to work with a company like Bernie’s who values the economic impact of the Hispanic market,” said Hector Bauzá, CEO of Bauzá & Associates.  “In this down economy it is important that companies invest in the fastest-growing market to offset sales losses or maintain market share.”