La Comunidad amps Leadership Team.

Antoinette Zel, President of la comunidad announced the appointment of Richard Monturo as Executive Director of Strategy and Technology. Monturo was formerly the head of strategic planning teams for Lowe, TBWA and Strawberry Frog (now Amsterdam Worldwide).

“Richard’s mix of branding know-how and global agency experience is a perfect match for us,” Zel said. “As la comunidad evolves to reflect consumer trends, Richard is a one-of-a-kind strategic thinker—he’s dialed into global cultural influences but keeps his eye on the ball when it comes to achieving clients’ business goals. I’m convinced he will help take la comu to the next level of growth.”

“I’m excited to be part of the cross-cultural think tank at la comunidad,” said Monturo. “Working with Jose, Antoinette and the comunitarios is kind of like being in a multi-talented X-Men of creativity. Jose’s strategic vision and artistic range, coupled with Antoinette’s media and partnership expertise, is a killer combination. No creative agency punches above its weight more than la comu, and I’m thrilled to join this team.”