National Cable Communications synergizes Multicultural Sales.
January 23, 2009
NCC (National Cable Communications) recently blended multicultural sales into its Regional Sales and Business Development teams.
NCC has multicultural specialists in their business development groups in both Dallas and Chicago as well as account executives assigned to multicultural accounts in each of NCC’s 16 offices. Madelaine Casanovas continues to lead the overall national efforts out of Miami. The company’s owner and affiliate MSO’s continue to focus on delivering multicultural audiences in cable homes to the advertisers seeking to reach them in every US market.
Multicultural revenue has doubled year after year at NCC and we are looking at very high increases in 2009.
