V-me announces multiplatform sponsorship with Verizon Wireless.
January 20, 2009
V-me has launched a multiplatform deal with Verizon Wireless.
The cross-platform sponsorship includes on-air and online presence in V-me’s hit original music and interview series Estudio Billboard, including special in-show features, and in select V-me Noticias nightly news reports, where Verizon Wireless will sponsor a recap of financial and market news.
A number of full-length episodes of Estudio Billboard featuring in-depth conversations with top Latin artists like Daddy Yankee, Juan Luis Guerra, and Gloria Estefan will be available as free downloads to Verizon Wireless subscribers via their V CAST phones.
And later this year, Verizon’s BlackBerry Storm smartphones will be integrated into an original series of webisodes featuring celebrity artists that will appear exclusively on V-me’s website www.VmeTV.com.
“V-me offers a wide variety of marketing platforms that help advertisers reach a unique set of customers they can’t access anywhere else,” said Frank Donaldson, senior vice president and director of ad sales. “Our sales team is committed to creating innovative opportunities that meet client needs and integrate seamlessly into V-me high quality programs.”