Yo soy Betty la Fea ratings gains at Telefutura.

Monday night’s much awaited return of the original version of “Yo Soy Betty, La Fea” (I Am Ugly Betty) on TeleFutura delivered impressive ratings for the network, attracting nearly one million Total Viewers 2+ and over half a million Adults 18-49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.
  
“We couldn’t be more thrilled that TeleFutura viewers have given ‘Betty’ such an enthusiastic welcome back,” said Bert Medina, senior vice president and operating manager, TeleFutura. “‘Betty’ is a beautiful addition to our other primetime line-up that continues to build on the success of ‘Veredicto Final’ and ‘Cine de las Estrellas,’ offering even more great programming alternatives for our viewers across the U.S.”   
 
Additional Highlights
 
“Yo Soy Betty, La Fea” helped TeleFutura deliver its highest Monday 10pm-11pm average thus far for the 2008/2009 Season among all demographics

Overall, TeleFutura’s primetime block (7pm-11pm ET/PT) saw significant audience growth versus its prior 4 Monday average among all key demographics thanks to “Veredicto Final”(Final Veredict, 7pm), “Cine De Las Estrellas” (Star Theatre, 8pm) and the premiere episode for “Yo Soy Betty, La Fea” (10pm)    

Local Markets:
 
Among all Adults 18-34 and Women 18-34, “Yo Soy Betty, La Fea” made TeleFutura the #2 and #3 station in the time period (regardless of language) in Los Angeles and Miami, respectively
 
Among Spanish-language television networks, TeleFutura ranked #2 at 10pm with “Yo Soy Betty, La Fea” in Los Angeles, Miami, Phoenix, San Francisco and Sacramento in Adults 18-34, and in Los Angeles, Dallas (tie), Phoenix, San Francisco and Sacramento (tie) among Adults 18-49.
 
“Yo Soy Betty, La Fea” premiere increased TeleFutura’s time period viewership from Jan’09 by triple-digits among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco, and among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
 
Source:  Nielsen Media Research, NTI 02/09/2009 and prior 4 Mondays (01/12/2009-02/02/2009), 10pm-11pm, 7pm-11pm.  Live+SD; Nielsen Station Index, 2/9/09 and 1/8-2/4/09, Live data.