Azteca America consolidates to single US – Mexico newscast.
January 10, 2009
Azteca America announced that it is consolidating its national network newscast into a binational newscast from the studio of its sister network Azteca 7 and the FIA team, based in the Azteca news center in Mexico City.
“The move is an efficient way to continue offering the quality information that our audiences expect from us,” said Adrian Steckel, CEO of Azteca America.
The network continues to explore opportunities with several key partners to further bolster overall news coverage and present cost-effective local news in Los Angeles, which has been suspended for the moment.
The programming changes are part of efforts that include extended sports coverage, including exclusive boxing and UFC mixed martial arts events to support the network’s unmatched Mexican soccer broadcasts. The network also features new entertainment shows such as “El Show de Niurka,” as well as top-quality novelas and a newly launched inspirational single-episode series called “Milagro de los Santos.”
“We have a renewed focus on attracting new viewers to Azteca America,” said Alberto Santini, Executive Vice President of Programming and Production. “Our goal is more programming for better television, as we continue to consolidate our position as the best option of Spanish-language television in the United States. Ratings results in recent weeks have yielded historic figures and we’re well on our way to this goal.”