iNSPIRE! Hispanic AOR for Boost Mobile.

Dallas based iNSPIRE! announced that it has been named the national Hispanic agency of record for Boost Mobile, the prepaid division of Sprint Nextel Corporation. Edging out 17 other award-winning Hispanic advertising agencies, iNSPIRE! was chosen for its understanding of Boost Mobile’s consumer target audience and its ability to provide strategic insights that will ‘move-the-needle’ for the prepaid wireless company.

“Since its inception, Boost Mobile has led the way as an exciting and progressive brand,” said Tommy Thompson, president of iNSPIRE! “We look forward to applying our passion and knowledge to a complete business plan that will help grow the company’s market share and position it as the preferred prepaid wireless choice for Hispanic consumers.”

iNSPIRE! will provide strategic planning as well as media planning and buying. Additionally, iNSPIRE! creative director Fernando Sabah-Canto will oversee the development and production of Hispanic print, radio, online and television advertisements for the brand.

“Throughout our search we were committed to finding more than just an agency that does great work. We wanted a marketing partner that goes beyond advertisements and provides business savvy that can help drive our business,” said Neil Lindsay, vice president of marketing at Boost Mobile. “We feel like iNSPIRE! fit the bill on all accounts.”