La Preciosa launches on KTMY-FM in Salt Lake City.

KTMY 105.7 FM unveils a new Spanish-language Mexican Adult Hits format, “La Preciosa,” which will include the successful morning program “El Show de Humberto Luna,” airing Monday through Friday from 5:00 a.m. to 11:00 a.m., hosted by Humberto Luna. KTMY “La Preciosa” will also air the widest catalog of Regional Mexican adult hits, appealing to Salt Lake City, Ogden-Provo’s Hispanic Adults 18-54 listeners.

“La Preciosa 105.7” will bring to the Salt Lake City, Ogden-Provo area the greatest Adult Spanish hits, giving listeners memories of native Mexico that is sure to make an emotional connection with its audience. Featuring original recorded music from artists such as Los Bukis, Vicente Fernandez, Los Freddy’s and Juan Gabriel, La Preciosa” will be the markets premiere radio destination that mirrors the traditions and culture of their native Mexico.

“We are really excited to serve the growing Hispanic communities of Salt Lake City, Ogden and Provo. La Preciosa allows us to provide compelling programming, public service and serve a niche not presently provided on the FM band across our market area.” said Stu Stanek, VP/GM Salt Lake City of Clear Channel Radio.