State Farm Insurance sponsor of The Billboard Latin Music Awards.

Telemundo announced that State Farm Insurance is the new title sponsor of The Billboard Latin Music Awards, the network’s highest-rated entertainment special.

“Music is a passion point for Hispanics and we are thrilled to welcome such a prestigious consumer brand as State Farm Insurance as the headlining sponsor of Telemundo’s most-watched entertainment show.” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “

“The early collaboration with State Farm during the Client Development meetings provided the perfect opportunity to develop a partnership and sponsorship program that both Telemundo and State Farm Insurance are proud to deliver,” added Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo.

“State Farm is overjoyed in being this year’s Billboard Latin Music Award’s title sponsor. In a country as diverse as ours, State Farm understands how music transcends all language barriers and unites people of different cultural backgrounds. Therefore, this is an excellent opportunity for State Farm to strategically connect with The Billboard Latin Music Awards’ diverse audience and top artists in a meaningful and memorable way,” said Mark Gibson, State Farm Assistant Vice President.

In addition to being the title sponsor of the broadcast on the network, State Farm Insurance, the company with the “Ahi Estoy” (I ‘m There) slogan, will receive full exclusivity onsite as well as integrations throughout the pre-show, in-show and post show coverage.  State Farm will also be the presenting sponsor of the 20th annual Billboard Latin Music Conference  – the largest gathering of Latin music professionals in the world – taking place  April 19-23 at the Eden Roc in Miami Beach.