Burger King Hispanic creative & media assignments served …

According to industry insiders, Burger King after a rigorous ‘BBQ’ of Hispanic and mainstream agencies interested in the $35 Million media and creative assignements has assigned the creative responsibilities for the Hispanic portion of the business to Austin based LatinWorks. Hispanic media planning and buying responsibilities have been assigned to Chicago based Tapestry.

The agencies that pitched the media account and the creative assignments were some of the Who’s Who in our Industry and were just left to ‘Broil with no Buns’.

“We were looking to identify an agency partner that understands the power of the BURGER KING® brand and, equally important, how to effectively communicate with diverse Hispanic audiences,” said Cindy Syracuse, senior director, cultural marketing, Burger King Corp. “We’re excited by the depth of knowledge we’ve seen from LatinWorks and look forward to working together to expand our brand’s relationship with this extremely valued consumer segment.”