Repucom & Nielsen form agreement to provide analytics of Sports in TV.

Repucom International announced the establishment of an exclusive long term agreement with The Nielsen Company.

The announcement coincides with a recent decision by Nielsen to refocus its sports sponsorship measurement practice in the United States.

1. Existing Nielsen Scorecard clients will be offered the preferential opportunity to transition to and become clients of Repucom.

2. Nielsen will exclusively use Repucom services where it requires such information for its broader research products.

3. Repucom will have exclusive access to local and national television ratings data in its area of business in the US.

“We are delighted to be entering into this exclusive agreement with Nielsen,” said Paul Smith, President and Founder of Repucom. “To be chosen by the leading research agency in the world through this arrangement speaks volumes about Repucom’s ability to deliver best in class results to clients seeking to effectively measure their return on investment in sports and entertainment media.”

“Sport as a marketing medium grows in importance every year but increasingly the resources and methodologies required to deliver the highest standard of information in the space are becoming specialized. At Nielsen we recognize that we have an obligation to deliver global best practice to our clients and in this instance Repucom represents such standards,” said Tom Ziangas, Senior Vice President of Nielsen Sports.