Pizza Patron Issues ‘Pizza Pesos’.

Pizza Patron began citywide distribution of its new PIZZA PESO in Dallas/Ft Worth, home of the 23 year old concept. The company made international headlines and was the topic of intense debate in 2007 when it announced that it would accept Mexican pesos in all of its locations.

The PIZZA PESO is a $1 coupon, good towards any pizza purchase. It resembles Mexican currency and fits easily in a wallet with other bills. Pizza Patron has partnered with DolEx Dollar Express and its Telemundo inspired in-store Digital Network to advertise and distribute the PIZZA PESOS. DolEx will be giving PIZZA PESOS to its clients at each of its 70 plus Dallas/Ft Worth branches with every transaction, or upon request. The campaign includes rotating television spots on the DolEx’s new in-store video network and is slated to run through February, 2009.

“We work hard every day to find unique ways of bringing the Latino lifestyle experience to more people,” said Andrew Gamm, director of brand development for Pizza Patron. “The PIZZA PESO is a fun way to say thank you to our existing customers, and a great way to invite new ones to our restaurants.”