Terra launches Atom Project in U.S. and Latin America.

Terra launched its 12-step revolution to a new Terra.com.

Dubbed the Atom Project, this yearlong initiative comprises new, cutting-edge components that will be introduced one at a time to the portal’s 60 million users on the seventh day of every month. Today, the first phase of Terra’s renovations hits the homepage and main page of each channel. Among the innovations that will transform the way consumers access both editorial content and user-generated content on multiple platforms include third generation social networking tools, fresh layouts and unprecedented content integration.

“Atom is the seed for the portal of the future. $10 million was invested in the program’s development, which involved the participation of 400 Terra employees and approximately 300 experts from the design and Internet industries,” said Fernando Madeira, general director of Terra Latin America. “The entire project is based on creating the best experience for users, through the multiplatform offering of content and social tools. Every seventh of the month will be a day of innovation for the portal and its users.”