USA Boxing pursing Multicultural Consumers.

USA Boxing has retained the services of Octagon to operate as the organization’s official sponsorship agency and strategic consultant. Among the federation’s new initiatives is developing and packing assets specifically for brand marketers seeking to create engagement with multicultural audiences.

“Octagon gives us the scope of services and brain-power we need to navigate a difficult and complicated market,” commented Jim Millman, USA Boxing CEO. “We have exciting new properties that they can help us develop, and they have a great pulse on the general and multicultural markets, businesses, and brand considerations.”

Octagon will assist USA Boxing in numerous areas, including: sponsorship sales planning and marketing strategy. Octagon, through its Multicultural Marketing Group, will further assist USA Boxing fulfill its mission to serve as a catalyst for positive social development and character-building among inner city youth through focused sponsorship and grassroots initiatives.

“Olympic-style boxing is part of the fabric of American sport tapping into powerful fan passions and national pride,” said Rick Dudley, President and CEO of Octagon Worldwide. “USA Boxing provides sponsors a variety of opportunities to engage fans at the international, national and grassroots levels. USA Boxing CEO, Jim Millman and his staff understand the importance of forging mutually beneficial marketing and sponsorship partnerships, and we’re looking forward to working with them to help the sport grow and succeed.”