Salcido named CEO & President of Admixture.

Admixture announced that Diane Salcido, former Vice President of sales and marketing, will head the company as new president and CEO, effective January 1, 2009. Salcido is replacing Danny Allen who will remain on Admixture’s board and serve as a strategic adviser. The announcement comes on the heels of a stellar fourth quarter for the company – a remarkable feat considering the state of the economy and its impact on the advertising industry.

“This year we experienced significant growth in the Asian channel, and we continue to work with an expanding roster of Web sites targeting the ever-growing U.S. Hispanic population. Our clients are becoming more interested in gaining visibility with their niche market consumers by reaching out and targeting the multicultural population in a medium that caters to their diverse cultures and lifestyles,” Salcido said.

“Diane knows Admixture’s business and audience very well, and she is ready to take on all the opportunities headed our way with the growth of the all the multicultural markets, and specifically growth in the Hispanic business market and among the U.S. Hispanic population,” Allen said.

“Multicultural advertising is sometimes looked at from the margins of ad budgets, but it’s becoming increasingly important for advertisers to reach all their constituencies and to do so using a medium that will provide the greatest return on their investment,” Salcido said. “Combine that with the fact that the multicultural population is fully engaged in the interactive world and you have a powerful case for every business to be targeting Hispanics, African Americans and Asian Americans online.”