iNSPIRE! adds talent.

iNSPIRE! has made high-level additions to its team’s roster. Rafael “Raffa” Rodriguez heads the bill as creative director, sharing duties with existing creative director Fernando Sabah-Canto. Another addition at the advertising shop is Adela Romero, who will lend her expertise in detecting consumer insights as a strategic planner.

“Raffa and Adela are visionaries within the Hispanic advertising industry,” said Tommy Thompson, president of iNSPIRE!. “They share a creative vision that compliments our belief that that there is a new, different and much needed shift in the way we reach the Latinos of today.”