Advertising for ourselves versus the consumer?
May 10, 2013
By Enrique Turegano / Al Punto
I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT.
To read more CLICK on link below;
http://www.Hispanicad.com/blog/>
