Dunkin’ Donuts ‘Rhythm of the Night’.

Dunkin’ Donuts was exclusive coffee provider of the highly anticipated “Rhythm of the Night” after-party, following the Billboard Latin Music Awards in Miami on Thursday, April 25. The star-studded event at LMNT will include special performances by top artists and exclusive mixes from today’s hit DJ’s provided by LatinMixx. Dunkin’ Donuts will be serving freshly-brewed hot and iced coffee and Munchkins donut hole treats to keep the guests running throughout the celebration.

“We are proud to celebrate the accomplishments in Latin music and entertainment,” said John Costello, President, Global Marketing and Innovation at Dunkin’ Brands. “This partnership offers us an exciting opportunity for Dunkin’ Donuts to build brand loyalty and deepen our relationships with our multicultural guests.”

To celebrate with its fans on Facebook, Dunkin’ Donuts recently launched a free, customized music shop tab on its Facebook page, allowing fans a complimentary song download while supplies last from among 10 pre-selected tracks from this year’s top nominees of Latin music’s big night. The Facebook application will be available to fans through May 5th and can be found here:

“We are thrilled to support Universal Music Latin Entertainment’s event and to provide both new and existing Dunkin’ Donuts fans with a free song download from some of Latin’s music’s most popular artists,” said Xavier Turpin, Director of Multicultural Marketing, Dunkin’ Brands. “Engaging with our social community allows us to expand our reach to our fans so they too are able to take part in this exciting night in the Latin community.”
As part of the partnership, Universal Music Latin Entertainment will incorporate the Dunkin’ Donuts brand in pre-event promotions including advertisements on social media sites, on the UMLE website and in newsletters.