Evolution of Hispanic Social Media Marketing: What works, the challenges & growing trends. [VIDEO]
January 20, 2013
Learn how Hispanic Social Media Marketing (SMM) has evolved and the ‘behind-the-scenes’ from successful Hispanic Social Media campaigns directly told by the creators. Unlock the key secrets that made all the difference to effectively connect, engage and deliver memorable brand experiences to Hispanic consumers. Explore the growing trends and understand the challenges to align your business efforts successfully. A must attend panel for anyone looking to improve its Hispanic brand social media marketing efforts.
Moderator: Natascha Otero / Director LATISM South Florida Chapter (Latinos in Technology, Innovation and Social Media)
Panelists:
Fernando Rodríguez, Director, Hispanic Communications at Ford Motor Company
Cristina Durana Rua, Account Supervisor, Hispanic Communications at Ford Motor Company
Juan Rotulo, Digital Editor at PeopleEnEspañol.com
Gustavo Razetti, EVP Managing Director at Lapiz
Hosted by:
Natascha Otero-Santiago – Director, Latism South Florida
Blanca Stella Mejia – Co-Director, Latism South Florida
To view webcast CLICK on link below:
