Agentes de Cambio Sports for Development.

Tr3s, the Inter-American Development Bank (IDB) and the FC Barcelona Foundation join forces to create awareness on the values learned through sports by launching a new campaign titled: Agentes de Cambio Sports for Development (adc.tr3s.com). This campaign aims to promote the values that are learned through sports, such as self-discipline, team building, conflict resolution and negotiation, anger management, tolerance and inclusion. The campaign also invites viewers to use sports as a tool for personal and community development by encouraging them to harness the power of sports for positive youth development, social inclusion and healthy lifestyles.

Through February 24, 2013, Tr3s will be airing a series of four Public Service Announcements featuring FC Barcelona player Gerard Piqué, and female FC Barcelona players, Marta Corredera Rueda and Olga García Pérez on the bilingual/bicultural network, Tr3s and on BIDtv, a network of over 120 broadcast partners in Latin America. More information is available at adc.tr3s.com to support the campaign and to be a part of this growing movement of young people actively engaged in development.

The Sports for Development campaign also features Argentine Rugby player, Nani Corleto. Corleto was recognized at the Annual Meeting of the IDB in Uruguay as a MTV celebrity Agente de Cambio and was awarded a MTV Chiuku for his philanthropic efforts as founder and president of his foundation, Botines Solidarios (http://botines-solidarios.org.ar/es/ http://botines-solidarios.org.ar/es/> ). The foundation’s mission is to help vulnerable children incorporate core values: respect, solidarity, cooperation, and equality through rugby and hockey in Argentina.

Agentes de Cambio Sports for Development is presented as part of Agentes de Cambio, a campaign created to inspire young Latinos to influence positive change in their communities. Agentes de Cambio is produced as part of an ongoing public information partnership between Tr3s and the Inter-American Development Bank that coordinates a Youth Network of social innovators and entrepreneurs transforming their world (www.iadb.org/idbyouth http://www.iadb.org/idbyouth> ).

This ongoing partnership seeks to highlight the positive contributions of young people and to encourage more youth to be actively engaged as social innovators in their personal growth and of their surroundings by empowering them through access to information, contacts and opportunities.