Two million in Puerto Rico watch TV every day

The latest Gaither International, WOSO Radio, CARIBBEAN BUSINESS weekly poll reveals four out of five people in Puerto Rico are glued to TV sets every day, with only slight differences in demographic subgroups.

This week’s poll surveyed more than 20,000 respondents with a statistical margin of error of ±0.69 percentage points from among an islandwide representative sample of adults. When asked if they had watched TV in the past 24 hours, 80%—four out of five islanders—stated they did, while 20% answered the opposite. This information translates into two million people watching TV every day in households throughout Puerto Rico.

Looking at demographics, more women (82%) than men (77%) watched TV in the past 24 hours. When it comes to age, respondents 55 & older (85%) and those younger than 18 (82%) are the likeliest to watch TV every day, followed by those ages 35-54 (79%) and 18-34 (73%). Interestingly enough, respondents 18-34 are the least likely to watch TV when compared to their older and younger counterparts.

The lower the socioeconomic level of the respondent, the likelier they have watched TV in the past 24 hours, where those with low incomes (80%) are slightly likelier than those with middle incomes (79%) and high incomes (77%) to have done so. Likewise, respondents with low education levels (82%) are likelier than those with mid- (80%) and high- (78%) education levels to watch TV every day.

Gaither also asked respondents the time of day they usually watch TV. To this question, most respondents (68%) indicated they watch their favorite channels from 6 p.m. to 10 p.m., 42% indicated they do so from 3 p.m. to 6 p.m., and 30% from 9 a.m. to 3 p.m. Meanwhile, 21% state they watch TV from 10 p.m. to midnight and 12% from 6 a.m. to 9 a.m. A mere 7% admit to watching television from midnight to 6 a.m.

When it comes to types of programming watched in the past seven days, the favorites seem to be news (66%), movies (56%) and soap operas (39%). It may not come as a surprise that programs such as “La Comay” and “Dando Candela” seem to be in a league of their own, with 34% of respondents indicating they had watched this type of program in the past week. Other mentions include TV series (23%), confrontational shows (22%), sports (19%), guest shows (17%), comedy
(16%) and cartoons (11%).

This survey is part of Gaither’s Media Brand Profi les (MBP)—the first daily multimedia study on brands, media and consumption monitoring in Puerto Rico.

BY ANGELA VARGAS
or more information at http://www.caribbeanbusinesspr.com