Structuring a Social Media Team. [INSIGHT & REPORT]

How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?

A new Ragan Corporate Solutions survey of more than 2,700 social media pros will help you to benchmark your social media program.

Highlights:

– Most communicators and marketers handle social media duties on top of other responsibilities.

– Budgets at most organizations were stagnant in 2012 and are only slightly improving next year.

– Measurement and monitoring remain areas of concern. Most respondents are dissatisfied or only “somewhat satisfied” with how they measure their social media effort.

– Only a minority agreed that their organization is “an advanced, well-run machine,” while nearly two thirds use social media regularly but have more to learn and accomplish.

– Organizations take a multidepartment approach to social media, with marketing, corporate communications, and public relations all owning pieces.

To download report CLICK on link below:
http://www.ragan.com/Main/StructuringaSocialMediaTeam.aspx>