Castells links all the pieces with Agency Re-launch.

The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.

An energetic, passionate team known for their analytics, progressive cultural marketing, creative and media activation, Castells’ priority to Client responsiveness is evident. “We were so focused helping our clients develop cutting-edge Hispanic websites, social platforms, and staying ahead of digital,” said founder and President, Liz Castells. “You know, the shoemaker cliché. It was time to apply that thinking we refined with our clients, to re-focus on our own agency brand.”

The new html site http://www.adcastells.com includes social links and a few bells and whistles. This coincides with the agency’s evolved flame logo, tagline – ROI-powered ideas – reorganization, equity partner news, and getting back to pitching new business.

“Our essence remains the same, we just coalesced and honed the communication of what we do, how we do it and what we bring to the party – and bring it to life in our site content. That meant creative samples within situational case study context with every-platform and 5-P activation examples, because that is our strength. Linking all the pieces across Client disciplines, units and partners, leveraging both commonalities and unique ethnic needs. Our digital, social, mobile, endorsements, PR and community efforts are interwoven to build the brand story and impact behavior and sales. Yes, we win creative awards, but our focus is results.”