The Clorox Company & Univision Radio partner on consumer insight discovery and crowd sourcing.
July 17, 2012
The Coco Latino Project, now in its first year, solicited original videos for one month about deeply personal topics from young Hispanic filmmakers and film enthusiasts and provided an incentive to participate.
The Coco Latino project centers on five themes important to Clorox: Identity, Family, Home, Influences and Meals. The project leverages the popularity and online platform of Univision Radio’s H2O Music Festival http://www.h2omusicfestival.com/cocolatino> .
The outcome and videos provide a window into young Hispanic consumers’ beliefs, aspirations, passions and struggles. In short, we are building a repository of rich consumer insights that will contribute to the many ways The Clorox Company is already connecting with its Hispanic consumers.
The first-annual Coco Latino winner will be announced Aug. 24 at an event in Los Angeles.
