Something Funny Happened On My Way Back to Miami …
June 27, 2012
By Alberto Padron – Zubi Advertising and Zubination
Returning from a business trip to the Midwest on Monday, I had one thing on my mind: Getting back home to my uber-Spanglish bicultural existence in Miami. While at the Detroit airport, I stop into a shop to grab a bottle of water and a pack of gum when out of the corner of my eye I see the current edition of Forbes Magazine, with Sofia Vergara on the cover. I’m not ready to confess if it was Forbes powerful brand appeal that caught my attention or Sofia. In either case, I picked up the magazine and thought, “Ha. That’s cool. I didn’t realize Forbes had launched a Latino offering.” A closer look revealed that this was no Latino offering. This was Forbes general market magazine. They decided to not just focus on Sofia, because that would be too easy and a cheap way to sell magazines, right? So they widened the focus to address the Hispanic economic opportunity largely unrealized by U.S. Advertisers and general market media companies. The headline reads: “The Next Media Jackpot: Murdoch, Comcast and Disney Battle for Control of the $1 Trillion Hispanic Market”
To read more CLICK on links below:
HispanicCMO.com
http://www.HispanicCMO.com
HispanicPRpro.com
http://www.HispanicPRpro.com
HispanicAccountPlanner.com
http://www.HispanicAccountPlanner.com
