Social Data impacts CMO Decisions, Predictions & Forecasts. [INSIGHT]
June 26, 2012
Bazaarvoice released the results of a new chief marketing officer (CMO) study conducted in partnership with The CMO Club that details how marketing executives are using social data across their organizations. The survey, which represents brands with more than $1 billion in annual revenue (56%) as well as smaller business-to-business (B2B) and business-to-consumer (B2C) brands, finds that almost half of CMOs have used social data to make predictions or forecasts, and nearly nine in 10 say this data has influenced their decisions. CMOs also drive this data beyond marketing, sharing data with other C-level executives (97.3%) and with functions, including sales (36.8%) and product management and development (35.1%).
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