A hit song carries a potent message from Puerto Rico’s Banco Popular. [VIDEO]
May 25, 2012
Last year Banco Popular, Puerto Rico’s largest bank, changed the lyrics to one of the country’s most popular songs in a bid to help end an almost eight-year recession. This week the campaign, created by JWT, won the Grand Prix Lion for public relations at the Cannes Lions International Festival of Creativity.
To read more and view video CLICK on link below;
http://www.HispanicPRpro.com
