Suave Professionals partners with Univision to launch ‘Estrena Tu Transformacion’.

Suave Professionals set out to make one lucky winner’s wishes come true! Creating a “first-ever” TV sponsorship Unilever and Univision Network have taken their creative partnership to the next level. Suave Professionals, as the official hair care sponsor of “El Talisman,” offered one lucky fan the opportunity to win a walk-on role.

“For 50 years Suave has made beautiful hair accessible to all women, by providing salon-quality products and benefits at a reasonable price. Our partnership with Univision and ‘El Talisman’ takes that promise another step further, making TV stardom possible for one lucky consumer,” said David Rubin, U.S. Haircare Marketing Director for Unilever. “We provided a one-of-a-kind opportunity to bring Latinas closer to their favorite novela stars and for the first time put a fan on the show.”

The “Estrena Tu Transformacion” (Reveal Your Transformation) contest tasked consumers with sharing their most dramatic hair transformations on Suave’s Spanish-language Facebook page, Belleza Suave, for the chance to make their grand debut on the telenovela, receive a make-over by Suave Professionals celebrity stylist Leonardo Rocco, and win a five thousand dollar cash prize. Suave Professionals® is proud to announce Mayra Mendoza as our lucky grand prize winner.

Taking the integration a step further, a dedicated section on NovelasySeries.com http://www.novelasyseries.com/> featured Talisman-inspired hairstyle how-to videos, recreated by Leonardo Rocco. Throughout the telenovela, the Suave Professionals Keratin Infusion range was integrated into three pivotal moments of the ever-dramatic story. One of these moments included a crucial wedding scene where the contest grand prize winner, Mendoza, starred in.

The telenovela will culminate this week with Mendoza’s scene where she plays Carmen and exchanges a memorable and emotional encounter with a key character in a climactic scene in the episode.

“This on-screen debut has truly been the best experience of my life! From start to finish I was treated as if I were an A-list celebrity. I was even allowed to actively contribute to the creation of my character – from the gorgeous hairstyle to makeup and wardrobe,” said Mendoza.

“Winning this prize has solidified my desires to become an actress.” The winner’s amazing and heartfelt journey will be showcased on Univision Network’s “Despierta America” as she shares a behind-the-scenes look and talks about this life-changing experience.